Hello, my name is Kara Lock VanRoekel

I take complicated concepts and design accessible products that are beautiful, delightful, and intuitive to use.

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What I do


  • Organize and design user sessions
  • Conduct interviews
  • Concept testing
  • Moderate focus groups
  • Run innovation games
  • Usability and heuristic reviews
  • A/B testing
  • Persona design
  • Data analysis
  • Define requirements and needs


  • Create visual designs and mockups
  • Mobile design
  • Responsive design
  • Icon and logo design
  • Create wireframes and workflows
  • Information architecture
  • Analyze and prioritize content
  • Create and maintain style and interaction guides
  • Product alignment and branding


  • Create and maintain prototypes
  • WCAG 2.0 A/AA/AAA and Section 508 (ADA) accessibility
  • HTML5, CSS3, and Javascript
  • Grid systems and responsive frameworks
  • Animations and transitions
  • Write and priotirize user stories and tasks
  • Agile development

Some of My Work

Other products that I have supported

product logos

Get in Touch

Do you have a UX/UI challenge that I can really sink my teeth into? If so, I would love to hear from you.